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26th February 2007
Focus on Imaging 2007 illustrated show report
by Ian Burley
3575: Focus on Imaging 2007 illustrated show report

Introduction

The show goes on and here are 16 images for you from the opening day

Although Focus on Imaging continues to miss the likes of Canon, Pentax, Olympus, Casio, Sigma and Sony, the show looks far from threadbare in 2007, as our pictorial tour, below, shows. The show is taking place at the Birmingham National Exhibition Centre (NEC), 10-6PM, until Wednesday, 28th February (closing at 5PM on the last day).



This year's Focus on Imaging show has a James Bond theme, which was duly adopted by the Phase One large format digital back crew, complete with Bond and Bond girl lookalikes and an Aston Martin, of course.



Adobe teamed up with pen tablet specialists, Wacom, to demonstrate Adobe's ever-growing suites of imaging tools.



Apple was also at Focus on Imaging in force, with a classroom equipped with Mac notebooks to for hands-on demonstrations of Aperture, Apple's imaging workflow competitor to Adobe Lightroom.



If you feel your camera needs added protection from knocks and scrapes, silicone rubber Camera Armor jackets could be for you.



Focus is usually a good place to pick up bargains and companies like Camera World and Jacobs and Camera World we drawing the customers as usual. An old favourite, Mr Cad, who specialise on second hand equipment, were not present this year, unfortunately.



You will find a number of people raising money for charities; this one for the BBC's Children in Need effort, for example.


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Page Two



Alas, Nikon is one of the last mainstream traditional camera marques to continue exhibiting at Focus on Imaging, along with Fujifilm. However, Sigma and Tamron continue to be represented on the lens-front and HP is at this year's show demonstrating both printers, including the new wide format Z-Series, and consumer cameras.



If you can, stop by the Disabled Photographers Society stand. As well as fund raising, they had a good selection of members' pictures on display.



Epson pulled in the crowds with their regular demonstrations of their latest printers, including the new Stylus Photo 1400.



Hasselblad was another stand where you could find live modelling tutorial sessions throughout the day.



There are two Ilford booths at Focus on Imaging; the Harman Technology Ilford Photo booth, which focuses on film and traditional darkroom papers, plus Ilford Imaging Switzerland, who produced Ilford ink-jet papers for professionals and consumers. Harman, incidentally, are now offering their own ink-jet papers, though these are not Ilford-branded.


Page Three



If you are wondering about camera equipment insurance, there are a couple of brokers at the show, including Towergate, who had a fascinating collection of written-off kit to ogle at.



Kata, who sponsored a competition with DPNow last month, were at the show in force with a roomy stand showing off their impressive range of bags and case. Also on the stand you will find Gitzo tripods and some accessories for DSLR sensor cleaning. Wildlife photographer, Andy Rouse, is also featured on the stand until today (Monday) only.



Possibly the weirdest product at the show is the Monster Pod. This is a tripod alternative that uses an orange-coloured putty-like substance and matching tripod mount to securely attach your camera to almost any surface. The putty is not sticky to the touch, but seems very effective at making a secure connection with all manner of unlikely and uneven surfaces. Yours for 29.95.



Over at the Fujifilm stand you can touch and feel most of the current range and there are several FinePix S5 Pro DSLRs on the stand for hands-on appraisal.



If you feel the need for a therapeutic stroll over huge photographic prints, Focus on Imaging is you show!


 
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