Las Vegas, Nev. — March 8, 2007 — Ferrania Technologies (Booth #K139) is here to help retailers attending the 2007 Photo Marketing Association annual meeting offer their consumers the first ever paper and ink compatible replacement print kit for EPSON PICTUREMATE*.
“It is estimated that there are over 10 million of these printers in US homes,” stated Don Cacciola, General Manager for Ferrania. “This product will allow retailers to offer an attractive and profitable alternative to the current OEM product, at a price 45% less than what their consumer customers are currently paying.”
As with most inkjet printers, the OEM replacement ink and paper is expensive. The current printer manufacturer’s pack offers consumers an ink and paper solution that equates to a cost of approximately 30¢ per 4” x 6” print. Ferrania’s new Compatible Print Kit has a suggested retail price of $19.99 and contains ink and paper to produce 125 4” x 6” photos. That’s 25% more photos at nearly half the cost per print…about 16¢ each! The glossy photo paper is instant drying, smudge proof and water resistant. Both paper and ink are 100% compatible.
In addition to this new compatible print kit, Ferrania offers a variety of other inkjet products. There is an extensive assortment of inkjet print media, from award-winning PermaPix™ Advanced Archival inkjet photo paper with PerDura™ Technology, to a value 50-sheet pack of 4” x 6” glossy photo paper that can retail for less than $5.00. “Choosing the right media for both your consumer and professional customers is an important consideration in this category and Ferrania can assist retailers and distributors in selecting the right product for the right customer,” Cacciola said. “Ferrania’s special advanced multi-layer coating structure ensures precise ink placement, image sharpness and true, lifelike colors. Now, our customers can get our high-quality media in more sizes and stocks than ever — and our trade customers have a greater opportunity to meet specific market needs.”
Retailers can make money selling inkjet cartridges as well. Ferrania’s family of compatible inkjet cartridges provides retailers the opportunity to sell high quality compatibles at lower prices. Ferrania offers a retail solution that includes retail prices that are 20 – 70% below the national brand cartridges, while still delivering excellent gross margins to retailers. Ferrania Technologies supplied cartridges are the only inkjet cartridges sold in tamper-proof clamshell packaging. No one else offers this level of protection.
“The cost of inkjet cartridges makes them the single largest expense over the life of a desktop printer. The ultimate costs dwarf the initial purchase price of the printer,” said Don Cacciola. “These value-priced cartridges give consumers more choices when they shop and it gives retailers flexibility and depth in their product lines. Best of all, it helps reduce the total cost of ownership for many inkjet printers.”
The entire selection of inkjet cartridges is designed for 100 percent compatibility in a variety of Epson, Canon, Hewlett-Packard (HP) and Lexmark desktop printers and multi-function machines. In addition to extreme reliability, Ferrania’s inkjet cartridges deliver brilliant colors, sharp images and smooth, consistent ink coverage — and they typically provide optimum printing results for a fraction of the cost of OEM printer cartridges.
“Consumers deserve choices, value and high-quality output,” Cacciola said. “Ferrania inkjet cartridges deliver on all accounts. We believe they are the industry’s best value for consumers and they represent tremendous selling opportunities for retailers.”
Ferrania also offers a complete range of color print photographic films in ISO 100, 200, 400 and 800 speeds. All color print film is the company’s FG Plus series film, which offers sharp detail in images and high performance in contrast and color saturation. The company also offers a complete line of branded and private-label ready-to-use 35mm cameras, including an extensive line of specialty themed cameras, like Baby, Beach, Hispanic, Winter, and the increasingly popular Black & White film camera.
Ferrania Technologies, a world leader in private label photographic and inkjet products, offers tailor-made programs for retailers globally. All Ferrania Technologies products are available for marketing under the company’s Solaris™ and OptiJet™ brand names, or as private label solutions. In addition, all product lines are supported by customized promotional programs to maximize product sales.