Release Issued by Canon:
Canon emphasises ease with two new PowerShot modelsUnited Kingdom, 18 January, 2007:
Canon today updates its bestselling PowerShot range with three affordable new models – the PowerShot A460 and PowerShot A550. Replacing the PowerShot A430, the entry-level PowerShot A460 adds improved specifications while retaining the point-and-shoot simplicity of its predecessor. The 7.1 Megapixel PowerShot A550 replaces the PowerShot A530 and incorporates several new design features for enhanced ease of use.
Remarkably compact and lightweight, both cameras offer the superb build quality found throughout the PowerShot range.
Pricing and availability
The PowerShot A460 will be available from early February 2007 priced at £119 inc.VAT (€179.99).
The PowerShot A550 will be available from early February 2007 priced at £169 inc.VAT(€249.99).
Features at a glance:
o 5.0 Megapixels
o 4x optical zoom
o DIGIC II, iSAPS and 5-point AiAF
o Wide range of shooting modes
o 2.0” LCD
o 7.1 Megapixels
o 4x optical zoom
o DIGIC II, iSAPS and 9-point AiAF
o Redesigned Shooting Mode dial
o 30fps VGA movies with sound
o 2.0” LCD with dedicated Playback button
With the appeal of digital expanding beyond the traditional age bracket, the three new PowerShot models are positioned to meet an increasing demand for no-fuss
cameras that every member of the family can pick up and use – from kids to
“For novice photographers and first time digital camera buyers, simplicity of use is a crucial factor,” said Mogens Jensen, Head of Canon Consumer Imaging Europe. “These new additions to the PowerShot range illustrate that affordable, snapshot photography need not mean a compromise on quality.”
Ease of Use
Both cameras have been designed with ease of use firmly in mind. Key controls and buttons are intuitively positioned for fast, fingertip access. A selectable Grid Line Display on the LCDs helps with shot composition, while the 2.0” screen size makes it easy for family members to view photos together without connecting to a PC. Conveniently powered by AA batteries, the cameras offer impressive battery life with up to 11 hours playback on a single charge (with Canon NB-3AH batteries).
A wide range of shooting modes cover most family and social situations, allowing users to shoot without having to worry about camera settings. The PowerShot A550 simplifies shooting even further by bringing the most commonly used Special Scene modes – such as Night Snapshot and Kids & Pets – out of the menu system and onto the camera’s Shooting Mode dial. My Colors allows users to apply photo effects direct from the camera while shooting, with options including Sepia and Black & White.
Both cameras feature a Movie mode for VGA quality clips with audio of up to 60 minutes in length or 1GB file size (whichever is reached first). Movies and photos can be viewed on a TV via the AV out connection.
Each camera is PictBridge compliant for instant direct printing to compatible printers. Users can also print ID photos and still images from movies when connected to a SELPHY CP series printer. The handy Print/Share button on each camera allows one-touch printing and hassle-free uploads to Windows or Macintosh systems.
The cameras’ menu systems now feature support for Ukrainian and Romanian, bringing the total number of supported languages to 25.