Release Issued by Leaf:
The Leaf AFi is the first medium-format digital camera system for professional photographers, based on a new camera unit, designed by Jenoptik.Herzlia, Israel - (November 2, 2006) – Leaf, part of Kodak’s Graphics Communication Group, designer, manufacturer and marketer of digital backs for professional photographers, and Jenoptik Group, announce today the signing of a long-term agreement to produce and supply a medium-format camera, designed by Jenoptik, for the Leaf AFi: a medium-format digital camera solution aimed at professional photographers.
A prototype of the Leaf AFi was previewed at Photokina in September 2006 and attracted a great deal of attention from professional photographers. The Leaf AFi addresses the specific demands of high-resolution digital shooting and will seamlessly integrate with the new Leaf Aptus S-Series digital camera backs. The Leaf AFi product line will include three models: Leaf AFi -75; Leaf AFi -65 and Leaf AFi -54.
Leaf solutions are based on the premise that a professional digital camera should operate intuitively, becoming an extension of the photographer's hands, while supporting maximum creative freedom and technical excellence. With this in mind, the new Leaf camera ideally matches the needs of professional photographers who require the combination of quality, speed and control, integrated into a simple to use and robust system. The Leaf AFi provides professional photographers with a 6 x 6 medium-format digital camera solution in a compact 6 x 4.5 design. The innovative design ensures that the Leaf AFi is flexible, easily adaptable, and fully compatible with the Leaf digital back technology.
Dov Kalinski, General Manager of Leaf comments: “We are pleased to have signed this agreement with Jenoptik, a leader in its field. The new Leaf AFi medium-format camera has been designed with the very best components available, and features an extraordinary integration of top-of-the-line components, including high quality auto-focus digital Schneider- Kreuznach lenses that are specifically designed for professional photographers and a new and advanced Leaf digital camera back.”
Henry Birner, President of Jenoptik Laser, Optik, Systeme GmbH, says: ”We are pleased to announce that Leaf, part of Kodak’s Graphics Communication Group, is the first major client of our new, fastest auto-focus medium-format camera. This innovative product covers the standard 6x4.5 format, as well as the classic 6x6 format, readily accommodating even larger CCDs. With the development of this robust and easy-to-use camera, Jenoptik now offers suitable camera solutions that ideally match the technical requirements posed by professional photography.”
Based on a newly designed camera body, the Leaf AFi supports a number of unique features, including:
· Changeable viewfinder system (waist level or 90°/prism view)
· Specially designed Schneider-Kreuznach digital lenses for speed and sharp images
· Adjustable control grip provides ergonomically optimal angles for different shooting positions
· Smooth switching between portrait and landscape simply by turning the camera back, not the camera