Release Issued by Kodak:
New Porous Technology and Streamlined Portfolio Provide Consumers with a Simple, Truly Universal Inkjet Media SolutionLondon – August 2006
-- Eastman Kodak Company today announced changes across its entire line of consumer inkjet papers. By incorporating porous media technology and streamlining the product portfolio, Kodak has improved the usability of the paper and the overall consumer experience.
“Kodak inkjet papers provide a universal printing solution with phenomenal results regardless of what brand of printer or ink are used, and based on our new porous technology, they offer an easier out-of-the-box experience, eliminating the guesswork for the consumer,” said Carolyn Walsh, Product Sales Director Digital, Eastman Kodak Company. “Kodak inkjet papers give all inkjet users an effortless way to get beautiful pictures.”
Because inkjet technology has improved over the years and print speed has increased, Kodak’s new fast-absorbing porous surface is best suited for easily providing outstanding prints from today’s printers. The new quicker-drying surface also eliminates smudges and sticking that can ruin the printed picture.
To simplify the buying process for consumers and increase on-shelf efficiency for retailers, Kodak has streamlined its portfolio of inkjet papers. Three distinct levels of quality, KODAK ULTRA Premium Photo Paper, KODAK Premium Photo Paper and KODAK Photo Paper, will be offered and conveniently labeled with an intuitive gold (best), silver (better), bronze (good) color scheme to differentiate the offerings. Each paper will be available in a glossy or non-glossy finish and will be packaged in three different sheet count options. The new inkjet papers are available now.