Release Issued by Fujifilm US:

Popular TV Characters Appeal to Kids and Their Moms Using One-Time-Use Cameras

VALHALLA, N.Y.--April 25, 2006--Fuji Photo Film U.S.A., Inc. announces new Fujifilm QuickSnap SpongeBob SquarePants and Dora the Explorer One-Time-Use Cameras. The popular Nickelodeon TV characters are sure to appeal to youngsters and their moms, the largest segments of One-Time-Use Camera users.

"QuickSnaps have always appealed to moms with kids because of their ease-of-use, ready availability, affordability and go-anywhere capability," said Jolene Wiley, Director of Marketing, One-Time-Use Cameras, Fuji Photo Film U.S.A., Inc. "And, research indicates that as much as 30% of One-Time-Use Cameras are used by young people. Bringing the popularity of SpongeBob SquarePants and Dora the Explorer to our QuickSnap lineup is sure to appeal to these important user groups."

SpongeBob SquarePants has consistently been one of the top rated kids' shows on television, with nearly 57.8 million viewers tuning into the show each month. SpongeBob's eternal optimism and fun-loving personality have made the show the most watched on Nickelodeon among Total Viewers ages two and up (Source: Nielsen Cume Data - July 2005).

Dora the Explorer is beloved by pre-schoolers world-wide and has consistently been one of the top rated shows on commercial TV with 22 million viewers per month. The show is an interactive play-along, bi-lingual, animated adventure series starring Dora, a seven-year-old Latina heroine, whose adventures take place in an imaginative, tropical world filled with jungles, beaches and rainforests.

"Our license agreement with Nickelodeon to create our QuickSnap SpongeBob SquarePants and Dora the Explorer models will bring excitement and incremental business to the category for our retailers, who can then offer these new fun and creative products to their customers," added Wiley.

SpongeBob SquarePants and Dora the Explorer will each have their own model of the QuickSnap Flash 800 X-TRA, preloaded with Fujicolor Superia X-TRA 800 film and sporting a powerful, quick flash system and fine-tuned lens for clear, brilliant color pictures, indoors or out.

Taking full advantage of SpongeBob SquarePants' aquatic theme, there will also be a SpongeBob version of the QuickSnap Waterproof 800 model, an all-weather One-Time-Use Camera that is waterproof to a depth of 35 feet.

The new QuickSnap SpongeBob SquarePants and Dora the Explorer models will be available beginning in May 2006.

For more information on Fujifilm products access the Fujifilm USA Web site at www.fujifilm.com.