Released by HP:
New HP Everyday Photo Paper at Bargain Price
The new HP Everyday Photo Paper offers – at a landmark price per sheet – the thick and glossy-coated alternative to plain paper for printing colour-rich photos
Boeblingen, Germany, 18 August 2003 – today introduces HP Everyday Photo Paper, semi-glossy – the lowest-priced choice of glossy photo paper on the market that is ideal for printing everyday colour photos. With this coated photo paper HP now offers a paper that is an affordable choice over plain paper when it comes to printing photos on a casual basis. Thus, HP Everyday Photo Paper significantly expands HP’s portfolio of photo papers covering a wide range of printing needs. For photo prints with higher requirements, HP recommends the enhanced HP Premium Photo Paper, glossy, covering a range in sizes ideal for everything from snapshot to full-blown A3-poster – now also available with a satin-matt finish in A4-format.
New HP Everyday Photo Paper – coated photo paper at rock-bottom price per sheet
The new HP Everyday Photo Paper, semi-glossy, has met the challenge of delivering photo prints at a very affordable price per sheet that have a glossy inkjet coating. Designed and tested to work with the colour-rich printing modes of the latest HP Deskjet and HP Photosmart printers, this A4-size paper produces an enhanced image quality with brilliant colours and rich blacks, rendering clarity, realism, and detail.
Not only its smooth, one-sided finish specially designed for photo prints makes HP Everyday Photo Paper an excellent choice over plain papers with their rough, porous surface; it is also sturdier and heavier with a weight of 170 g/m2. Therefore, prints on this photo paper have a more high-quality feel to them, and its greater opacity ensures that there are no show-through effects.
HP Everyday Photo Paper is the ideal paper for printing everyday photos on a more casual basis – be it photos enclosed in a letter, displayed on the refrigerator or bulletin board, printed from the Internet or from e-mail attachments. Photo proofs, test and just-for-fun prints for short-term or one-time use can be produced at very low cost. And customers get the consistent quality and performance they expect from the HP brand name.
HP Premium Photo Paper rivals image quality of traditional photos
With HP Premium Photo Paper HP offers end users a specially coated inkjet paper for photo prints that look and feel like traditionally processed photos. Available in 10 x 15 cm, A4 and A3 format with a glossy finish, the A4-size paper now is also offered with a satin-matt finish, especially suited for black-and-white or sepia-toned photo prints. The vibrant colours, deep blacks, and realistic skin tones rendered on HP Premium Photo Paper produce a medium- to high-resolution image quality that rivals traditional photos. It is thick and heavy as photos should be, weighing 240 g/m2.
With HP inkjet photo printers capable of printing in up to A3-size, business and home users can print snapshots and even their own photo posters with a superior fade resistance. HP Premium Photo Paper has a stick-resistant coating on its back that prevents smudging when prints are stacked.
HP’s versatile portfolio of photo papers meets everybody’s needs
With the new HP Everyday Photo Paper, semi-glossy, HP has considerably expanded its portfolio of coated photo papers. While HP Everyday Paper is the ideal solution for more casual uses at the lowest price per sheet on the market, HP Premium Photo Paper covers higher demands. For high-end photo prints, customers also have the option of HP Premium Plus Photo Paper. Therefore, HP offers a wide selection of photo papers that users can choose from according to their individual needs. All HP print media are engineered and tested to deliver consistent quality and performance, especially when used together with HP inkjet print cartridges and printers. Because in HP’s system approach, all elements of the printing system – print media, print cartridges, and printers – are designed together to work together.
Prices and availability in Europe
The new HP Everyday Photo Paper, semi-glossy (A4, 170g/m2 , 100 sheets per pack) is available in Europe as of 1 September 2003.
HP Premium Photo Paper comes with two different finishes and in various formats and pack sizes:
HP Premium Photo Paper,
glossy, 240 g/m2 A4
10x15 cm with tear-off tab
HP Premium Photo Paper,
satin-matt, 240 g/m2 A4
HP delivers vital technology for business and life. The company’s solutions span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium business. For the last four quarters, HP revenue totaled $70.4 billion. More information about HP is available at www.hp.com.