Release Issued by PhaseOne:
Viewpoint Studios Makes Major Purchase Of Phase One Digital Backs
Phase One the world’s leading digital camera back maker and Viewpoint Studios of Greensboro, NC have reached an agreement for one of the largest single digital back orders ever. Through an arrangement with Phase One dealer – Capture Integration of Atlanta GA, Viewpoint Studio has purchased 50 H25 22 mega-pixel studio cameras and assorted computers, lenses, and items needed to make a migration to total digital capture. This is the largest single order install of digital backs ever in the US.
Viewpoint studios is the country’s largest home fashion photography studio. Based in Greensboro NC, Viewpoint boasts clients like Bloomingdales, Macy’s, Hendren Furniture, Lowes Inc. and Lazy Boy to name a few. After serious consideration of other systems on the market, Viewpoint settled on the Phase One system because of image quality, color accuracy and a smooth productive workflow. Stewart Fortune, Director of Digital Services was instrumental in the research and development for this purchase. He has stayed on top of the advancements in digital imaging and Phase One products for the last two years.
“This current technology allows the photographer to make subtle adjustments in lighting and camera position that ensure a dynamic creative product, while delivering file sizes that meet any need,” say Fortune. “Now that we can capture directly to digital files, our control over color and contrast is much more accurate than ever before. By starting with digital files, our images are a generation closer to the final result than scanned images.”
“Phase One is proud to be selected by Viewpoints studios,” says Kevin Raber, Vice President – North America. “Viewpoint is just one more of the major studios in North America that has realized the benefits of using Phase One capture and workflow to streamline their operations and to enhance the quality of the images being used when compared with film and hybrid digital systems.”
To learn more about Phase One’s product please visit our web site at www.phaseone.com.
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